I run brands with an agentic AI stack. Here's what that actually looks like.

Fifteen years across luxury, media, and DTC — publicly traded Fortune 500 media, luxury travel, and cult beauty brands. Now operating what used to require a five-person team, as one person plus a partner built out of Claude, Make, Klaviyo, Meta APIs, Shopify, and GA4.

The thesis, in more detail — Why I'm Building With Agentic AI →

The work

Two brands running on the same operating model. Very different registers.

Eve's Essentials brand hero — two models in Sagittarius and Gemini graphic tees, editorial denim campaign
Case study 01
Eve's Essentials

Proof-of-concept for the AI Marketing Operator playbook. Solo-founded DTC brand run entirely by one operator and an agentic AI stack.

Read the case study →
illi Collection brand hero — East Asian model with braided hair and silver sunburst pendant on solid black
Case study 02
illi Collection

Full-stack marketing partnership for a luxury fine jewelry brand — strategy, systems, creative, and web. First commercial deal landed during the engagement.

Read the case study →

Services

What I take on.

Sharp on marketing operations. Deep on the systems that connect them. Available in four shapes.

Fractional

Marketing Operations

Embed as an AI-augmented marketing lead for founders and CMOs who need senior thinking without the full-time hire. Own strategy, execution, and the systems that connect them.

Project

Marketing Systems Design

Design and build the AI-native marketing stack a brand should be running. Meta APIs, Klaviyo, Shopify, Make.com, GA4 — architected as one operating layer, not seven disconnected tools.

Project

Business Operations Automation

Custom Make.com scenarios and AI agents for the operational work that isn't marketing but blocks marketing — reporting pipelines, cross-tool sync, scheduled diagnostics, customer service triage, inventory and vendor workflows.

Retainer

Advisory

Strategic partner for founders and CMOs adopting AI-native operating models. Board-level thinking on org design, tool selection, and the transition from siloed teams to agentic workflows.

The Studio

Selected work made with the stack.

The systems in the case studies do the heavy lifting. This is what I make with them. Google Flow and Veo for motion. Nano Banana for still imagery. Opus Clips for repurposing. Canva for brand-system production. Claude for direction. The stack keeps evolving; the taste is the constant.

The Prompt

Still. Upscale to editorial fashion campaign quality — Mr Porter, Fear of God, Acne Studios register. Medium-format fidelity, preserved composition, clean warm-neutral grade. Swap logo and tee color to the reference.

Motion. Weight shift into a casual step; oversized pants ripple and settle, cotton tee lifts with breath. Chest-height tripod, 3% smooth dolly-in. Near-total silence.

Eve's Essentials — Leo Solar Tee, Antique Gold
Nano Banana → Google Flow + Veo · 5s loop
The Prompt

Still. Medium close-up. Virgo Aura Tee in charcoal grey, acid-wash vintage-style, distressed ribbed texture. Center-chest “VIRGO” logo in jagged, aggressive heavy-metal typography. Model: natural dark curly hair in a high messy bun, direct serious gaze, seated in blue denim. Minimalist off-white studio wall.

Motion. Seated confidence. Subtle arm shifts against hips, considered gaze holds the camera. Static frame, subtle body motion, seamless 10-second loop.

Eve's Essentials — Virgo Aura Tee, campaign reel
Nano Banana → Google Flow + Veo · high performer on Meta · 10s loop
Eve's Essentials Pisces Equinox Tank campaign still — model standing on rock in warm sand landscape, cropped white tank and denim bermuda shorts
The Prompt

Full-length editorial fashion campaign. Model on rock in warm sand landscape, hair loose over shoulders, considered stillness. Cropped white Pisces Equinox Tank with black heavy-metal typography, medium-wash denim bermuda shorts, minimalist black thong sandals. High-low outdoor styling. Soft warm daylight, natural shadow, bare-earth register.

Eve's Essentials — Pisces Equinox Tank, campaign still
Nano Banana · Google Flow · editorial outdoor
illi Collection Apex Necklace editorial hero portrait — East Asian model with braided hair and silver sunburst pendant on solid black
The Prompt

Dramatic high-fashion editorial portrait. East Asian woman, serene intense gaze, sleek dark hair with two thin accent braids framing the face. Sharp minimalist makeup — winged graphic eyeliner in subtle purple, neutral lips. Bare-shouldered, chest-up. Chunky silver cuban-link chain with a detailed spiked sunburst pendant at center. Matte solid black ground. Low-key moody lighting, high-contrast cinematic atmosphere.

illi Collection — Apex Necklace, Streetwear Collection
Nano Banana · live hero on illi-collection.com
illi Collection Line Ring and Vertigo Earrings on minimalist stone pedestals
The Prompt

High-end editorial product photograph. Center: avant-garde gold hoop earrings with a pleated, accordion-style black fan inside the crescent. Lower left: thick gold band ring with a matte grey center stripe on a glossy black marble cube. Concrete and sandstone pedestals on rough-edged dark slate. Warm beige stone wall. Crisp diagonal studio sunlight, sharp architectural shadows. Tactile, balanced, elegant.

illi Collection — Line Ring & Vertigo Earrings, Streetwear Collection
Nano Banana · live on illi-collection.com main page
illi Collection Round-cut Diamond Tennis Necklace and Bracelet lookbook — Black model in white ribbed tank and medium-wash denim bermuda shorts
The Prompt

Full-length editorial lookbook. Black model in relaxed high-low styling — Round-cut Diamond Tennis Necklace and Bracelet in 18K white gold, ribbed white cotton cropped tank, loose medium-wash denim bermuda shorts, dark brown thong sandals. One hand in pocket. Cropped lower-lip down. Warm off-white studio wall, polished concrete floor. Soft ambient light catching the diamonds.

illi Collection — Round-cut Diamond Tennis Necklace & Bracelet, Essentials Collection
Nano Banana · editorial lookbook

The Stack

The tools I build with.

Every category chosen for the seam it creates with the others. The stack keeps evolving; the operating model is the constant.

Reasoning & Orchestration

Claude AI, Claude Cowork, Claude Code, Gemini, ChatGPT, custom MCP architectures, structured skill files, scheduled task automation, multi-agent delegation, Obsidian.

Workflow & Integration

Make.com — custom scenarios authored end-to-end for Meta, Shopify, Klaviyo, Pinterest, Google Sheets. Pixel + CAPI server-side attribution. Shopify GraphQL + REST.

AI Search & Visibility

GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), llms.txt protocols, structured data for AI consumption, brand-mention strategy across Claude, ChatGPT, Perplexity, Google AI Overviews, Gemini.

Creative Generation

Nano Banana for still imagery, Google Flow + Veo for video, Opus Clips for long-form to short-form repurposing, Canva for brand-system production, Jasper, manual brand-voice prompt engineering.

Performance Marketing

Meta Marketing API — campaign, ad set, creative, custom audience, CAPI. Google Ads — SEM, Performance Max, Hotel Ads. Klaviyo flows + campaigns. Pinterest, TikTok.

Commerce & Analytics

Shopify, Printify, GA4, Microsoft Clarity, Loox, Porter Metrics.

Hawa Ali portrait

I'm Hawa Ali. I've spent fifteen years running marketing at scale — first inside publicly traded Fortune 500 media, luxury travel, and cult beauty; now for brands I own or partner on.

Somewhere in the last eighteen months, the work changed. Agentic AI stopped being a novelty and became the operating layer I trust to execute while I stay in the strategy and brand seat. This site is a record of what that looks like in production.

Resume LinkedIn MarketerHire Wellfound Email

Reach out.

I take on select fractional and advisory engagements with founders and CMOs who want AI-native marketing operations built or embedded into their team. If that's you, the fastest path is a direct email.

hawaoali@gmail.com